Verbatim

The wonderful thing about standards is that there are so many of them to choose from.
Generally attributed to Rear Admirable Grace Hopper

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Young writers often suppose that style is a garnish for the meat of prose, a sauce by which a dull dish is made palatable. Style has no such separate entity; it is nondetachable, unfilterable. The beginner should approach style warily, realizing that it is an expression of self, and should turn resolutely away from all [...]

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A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentences short or avoid all detail and treat subjects only in outline, but that every word tell.
William [...]

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‘Alway speak the truth–think before you speak–and write it down afterwards.’
‘I’m sure I didn’t mean–’Alice was beginning, but the Red Queen interrupted her impatiently.
‘That’s just what I complain of! You should have meant! What do you suppose is the use of child without any meaning? Evean a joke should have some [...]

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Interruption Marketers spend all their time interrupting strangers, in an almost pitiful attempt to bolster popularity and capture attention. Permission Marketers spend as little time and money talking to strangers as they can. Instead they move as quickly as they can to turn strangers into prospects who choose to “opt in” to a series of [...]

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